Social Media is Just Another Tool
It Is Not A Sales Plan
By Nathan Jamail
Social media is powerful, and there are many experts that have shown and believe that social media can really help a company become better known, or take the “word-of-mouth” to another level. 
Twitter, Facebook and LinkedIn are some of the great social media forums, but they alone will not increase a company’s sales. It is a nice added inexpensive media outlet (and highly encouraged!), but if social media is the primary source for a company to attract new customers or to sell their product and services, then they are sure to fail.
Social media should work in conjunction with a marketing and prospecting plan that is based on network marketing, cold calling, vertical marketing, and other key prospecting activities. Prospecting is still the most difficult part of any company’s sales process, but it is not complicated. Prospecting is 90% discipline and 10% skill set. Sales professionals should take the time to learn how to maximize their social media, but they should not rely on it to make their sales. In the old days, sales professionals were taught to follow their dollars. This means where a sales professional spends money, they should look there for future prospects as well, including friends and family — the “old” social network. Just like then, as it is now, social networking is not the only way to grow business and should not be relied upon exclusively. HBM
Nathan Jamail, president of the Jamail Development Group and author of "The Sales Leaders Playbook," is a motivational speaker, entrepreneur and corporate coach. To book Nathan, visit www.NathanJamail.com or contact 972-377-0030.
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