How To Build a Downline Easily
Many people out there are struggling to build their network marketing business. Why is it that? The main problem most networkers face seems to be the inability to attract people and build a downline. And they are baffled why some people seem to be having a prospecting frenzy signing up dozens of new downlines every week.
The old school way of prospecting – getting people to go to hotels meetings, cold calling or approaching your friends and relatives – is not everyones business. But luckily there are new, 21st century ways of getting downlines. And it involves using the Internet to generate leads and to build a relationship with those prospects.
Internet marketing is split into six crucial steps.
(1) Driving traffic to your website
In any business, traffic is king. Yes you want lots of traffic coming to your website, but not just any traffic, highly targeted traffic. You don’t want people who are not interest in your network marketing business wasting your time and efforts, and worse possibly even harm your credibility.
(2) Setting up a lead capture page to get leads into your sales funnel
Unlike in traditional network marketing, where you build a list by writing down a list of names on your cell phone or phone book, you build your list using a lead capture page – also known as a landing or squeeze page - and funneling traffic to it. On this lead capture page you will entice visitors to give you their name and email address (and possibly phone number) by offering them something of VALUE related to your niche. This information is then captured in your autoresponder.
(3) Building and developing a relationship with your prospects
The key to building a long term business in network marketing is to develop a solid relationship and trust, because it is what keeps people together in network marketing. Men and women are defined by the relationships they have with people around them. And the way you do this is by providing valuable content via regular email updates through your auto responder and your blogs.
(4) Pitching the right kind of offer to the prospect or targeted traffic
People usually complete thee 3 steps above successfully by pre-selling to the prospect without forcing information down their throat. You don’t want to pitch the wrong offer to the prospect when they are not ready. The pre-sell process is very important because you don’t want to ‘hard sell’ your prospects like many people do in network marketing. Once they trust you as an expert and believe in your authority, they will be gladly follow your lead into your network marketing opportunity, or anything else that you have to offer.
(5) Making the sales.
Making sales isn’t just about moving your network marketing product. There are many network marketing courses and prospecting tools that you can have an affiliation with and that you can sell to your list of customers. These tools will also add value to their businesses as well by helping them recruit more prospects into their downlines, so it’s really a win-win situation.
(6) Automating the entire sales funnel and downline building process
This whole process can and should be automated – that’s the beauty of todays technology and the Internet. You will have an automated the sales funnel that generates you endless leads and sales on autopilot. Your list will grow on auto pilot and you will never need to worry again if a particular prospect joins you or not.
By following these 6 steps, you will be able to get downlines easily. Stay tuned for more in-depth information on how to execute each of these topics.
