Reaching Out to Your Audience
Creating an Efficient Marketing Communications Plan By Renata B.L.Lerch Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential par...
Categories: Syndicated Articles Tags: Audience, Business Organization, Business Planning, Communications Strategy, Direction, Effective Communications, Efficient Marketing, Element, Lerch, Marketing Communications, Segments
Reaching Out to Your Audience
By Renata B.L.Lerch Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential part of business planning. Running an effective c...
Categories: Syndicated Articles Tags: Audience, Business Organization, Business Planning, Communications Strategy, Direction, Effective Communications, Element, Lerch, Marketing, Nbsp, Renata, Segments
How to Build a Service-Based Business through Partners
Zeroing in on Profitable Partners By Sue Anderson-Lenz, Marketing Lure, Inc. There is an old saying in marketing and sales: People do business with people they know, like, and trust. That’s fine for tangible products where customers can “ki...
Categories: Syndicated Articles Tags: Business Partners, Business People, Business Trust, Guarantees, Idea Product, Lenz, Marketing, Nbsp, Profitable Partners, Sales People, Sue Anderson, Tangible Products, Testimonials, Tires, Trust Issue, Two Ways
Forget Facebook and Twitter
For B2B, It’s All About Linkedin By Steve Fretzin, CEO of Sales Results When the ball dropped on 2010, many people made resolutions to make this a year of financial success. Whether this means brokering new business relationships, increasing your...
Categories: Syndicated Articles Tags: B2b, Business Relationships, Ceo, Clientele, Financial Success, New Business, No Doubt, Resolutions
Low Cost Advertising Plan
Get Your New Business "Out There" and Known at Minimal Advertising Cost
By Christopher J. Bachler
You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.
Categories: Syndicated Articles Tags: Advertising Cost, Advertising Plan, Costs Money, Low Cost Advertising, Minimal Advertising, New Business
Adwords For Dummies
By Howie Jacobson
Google continues to grow. Its primary sales channel is the remarkable AdWords program. With very little time and any size budget, anyone can set up targeted advertising through the world’s most popular search engine. AdWords can work because they are highly targeted and relevant to an engaged audience, plus they can allow for complete control and measurable results.
Categories: Syndicated Articles Tags: Adwords, Audience, Complete Control, Dummies, Google, Jacobson, Little Time, Measurable Results, Search Engine, Size Budget
10 Ways to Get Free Advertising for Your Home Business
Increase Your Ability to Compete with Advertising Options that are Low-Cost or Free
By Kris Aoki
Free: one of the most popular words in advertising and a great way to bring in new customers. Imagine getting free advertising for your business. Traditional, four-color glossy, high-priced ads have their place for major brands, but most businesses cannot and should not spend their entire marketing budget on advertising.
Categories: Syndicated Articles Tags: Aoki, Free Business, Getting Free Advertising, Home Business, Imagine, Kris, Major Brands, Marketing Advertising, Marketing Budget
The Secret to Exponential Growth in your Home Business
Use this Timeless Principle of Life to Develop Your Client Base By Duncan MacPherson As a small enterprise entrepreneur, a key skill to possess is the ability to continually attract and maintain great clients as efficiently as possible.
Categories: Syndicated Articles Tags: Duncan Macpherson, Entrepreneur, Exponential Growth, Home Business, Principle, Small Enterprise
The New Networking
How the Concept of Networking is Changing for Home-Based Entrepreneurs
By Nora Caley
Networking used to mean attending chamber of commerce meetings or leads groups and trying to start conversations with strangers. They might or might not be interested in your business, and you would have to hear their sales pitches, too. Those events still exist, and some business owners do find those get-togethers to be useful and even enjoyable. But today, much of the interacting has changed with social networking and other online services.
Categories: Syndicated Articles Tags: Business Owners, Caley, Chamber Of Commerce, Commerce Meetings, Conversations, Nora, Social Networking
Writing Letters that Get Attention and Results
Online Clutter Makes it More Important than Ever That Your Direct Marketing Letters are Written Effectively
By Christopher J. Bachler
You may need to write sales letters, customer reminders, complaints, collection letters, and more. But all of that writing will accomplish nothing unless you grab and hold your reader’s attention! That’s because people are too busy to read anything that’s not important or very interesting.
